Protect Your Brand Attract Younger Customers The Importance of HTTPS

Brand and Web security builds a better business

You’ve published your website and anticipating online traffic for new leads, new customers and to build confidence in your business sector. Your’e all set for your digital path to success. But wait a minute? If you have not updated your website for a while and don’t think you get much business from it, then there be a simple online website security reason stopping your website design from shining.

Table Of Contents

All looks Fine
This Is Not Good
Understanding HTTPS: Why It Matters
The Connection Between Security and Customer Loyalty
How HTTPS Enhances SEO and Online Visibility
The Role of HTTPS in Attracting Younger Audiences
Practical Steps to Transition Your Site to HTTPS
How askcraft can assist
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All looks Fine

It all looks good, you go to the browser and you see your details pop up something like this. (I’ll use my website as an example!).

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Browser Warnings

This Is Not Good

Now, it’s worth pointing out you’ve probably done this several times, it’s not a case pf paranoia, it’s a good habit to check but your regular browsing may have left a sprinkle of cookies stored in your computer – so you might not be seeing the most recent version of results, if you delete cookies from browser and look again, then you will see what I mean.

Also, have a look at your business page on google, check that the website link here does have https at the start of the url. You may have setup https and not updated the link in your google business page. If your website address does not start with https then when you click on the link you’ll see something like this but only if your browser settings are set to secure, which of course it should be as this setting is designed to prevent phishing, which is a whole other topic.

I’ve protected the company in error to protect the innocent, I see this a lot on the web and it stops online traffic from ever reaching you as the user thinks twice on what to do next. You’d be surprised at the types of business that stop a prospect customer from going to their website in this way. What does the prospect do, simple click on a different company website.

So what can you do to improve the customer digital experience and get more website traffic at the same time?

It’s not surprising that you might not value your website as believe it never brings any business to you. Of course the above is just one reason why your not getting any web traffic to your website..

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Brand Trust

Understanding HTTPS: Why It Matters

HTTPS, or HyperText Transfer Protocol Secure, is an extension of HTTP that uses encryption to secure the data exchanged between users and websites. This added layer of security is vital for establishing trust with your audience. When customers see the padlock icon in their browser’s address bar, they feel reassured that their information is safe, fostering a sense of confidence in your brand.

Moreover, in an age where cyber threats are rampant, customers are becoming increasingly cautious about where they share their personal information. Brands that prioritise security by implementing HTTPS signal to users that they value their safety, enhancing overall brand reputation and trustworthiness.

The Connection Between Security and Customer Loyalty

Customer loyalty is deeply intertwined with perceived security. When customers know that their data is protected, they are more likely to return to your site for future purchases or engagements. A secure shopping experience encourages repeat business and fosters long term relationships.

Additionally, brands that demonstrate a commitment to security can differentiate themselves in a crowded market. This differentiation not only strengthens existing customer relationships but also attracts new customers who prioritise safety in their online experiences

How HTTPS Enhances SEO and Online Visibility

Search engines like Google have made it clear that HTTPS is a ranking factor in their algorithms. Websites secured with HTTPS are favoured in search results, which can significantly enhance your online visibility. A higher ranking means more traffic, which can lead to increased sales and customer engagement.

Furthermore, as more businesses transition to HTTPS, failing to adopt this standard may result in your site being overshadowed or deemed less credible. Investing in HTTPS not only improves your SEO but also helps you stay competitive in your industry. The good news is that you don’t typically need to pay monthly costs for https as it can be free.

The Role of HTTPS in Attracting Younger Audiences

Younger generations, particularly Gen Z and Millennials, are digital natives who prioritise security and privacy. This demographic is more likely to engage with brands that demonstrate strong online security practices, including the use of HTTPS. By securing your website, you align with their values and preferences, making your brand more appealing.

Younger audiences are more informed about cybersecurity risks. They actively seek out businesses that protect their data, so having HTTPS is not just a technical upgrade; it’s a strategic move to attract and retain this crucial market segment.

Practical Steps to Transition Your Site to HTTPS

Transitioning to HTTPS involves several practical steps. Start by obtaining an SSL (Secure Socket Layer) certificate from a trusted certificate authority. This certificate is essential for encrypting data and establishing secure connections.

Once you have the certificate, update your website’s URLs from HTTP to HTTPS, ensuring that all resources (images, scripts, etc.) are also loaded securely. Implementing 301 redirects from HTTP to HTTPS URLs is crucial to maintain search engine rankings and provide a seamless user experience. Finally, update your site’s sitemap and inform search engines to crawl your new HTTPS URLs, solidifying your commitment to security.

There are several ways to acquire a SSL certificate, here’s some guidelines.

SSL from Domain Company

One of the most straightforward ways to obtain an SSL certificate is through your domain company. Many domain registrars offer SSL certificates as part of their services, making it convenient to manage your domain and security in one place. This option is particularly handy if you prefer to keep all your website related services under one roof, simplifying the management process.

SSL from Hosting Company

Your hosting company is another excellent source for SSL certificates. Most hosting providers offer SSL certificates as part of their hosting packages or as an add on service. This can be a hassle free option since your hosting provider can often handle the installation and renewal of the certificate for you, ensuring your website remains secure without any extra effort on your part.

SSL from WordPress

If you’re using WordPress, you might be pleased to know that there are specific SSL solutions tailored for WordPress sites. Some WordPress hosting services include free SSL certificates, while plugins are available to help you manage SSL settings easily. This option is ideal for WordPress users who want a seamless integration with their existing setup.

SSL from Security Provider

For those who prioritise security, obtaining an SSL certificate from a dedicated security provider might be the best choice. These providers specialise in online security and often offer a range of SSL certificates to suit different needs, from basic encryption to more advanced options with additional features. This route is perfect for businesses that require robust security measures.

SSL from CMS Provider

If you’re using a content management system (CMS) other than WordPress, you might find that your CMS provider offers SSL certificates as part of their service. This can be a convenient option, as the provider will typically ensure that the SSL certificate is compatible with your CMS, making the installation process smooth and straightforward

How askcraft can assist

askcraft web design is here to assist small businesses by enhancing your online presence and ensuring robust digital security. We offer a comprehensive digital website security health check, identifying potential vulnerabilities and providing expert recommendations on the next steps. Our team can guide you in selecting the most suitable SSL certificate, often at no additional cost, to safeguard your website. Additionally, we offer a professional setup and installation service, ensuring your SSL certificate is correctly implemented and thoroughly tested. For those interested in evaluating their current digital setup or considering a complete website design , redesign or transformation, we invite you to contact us for a no-obligation discussion.

Let askcraft web design be your partner in building a more secure and successful business.

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