Julian Coleman Photography needed a website redesign to reflect its expertise in brand photography for it’s existing and prospective clients.
The website had been setup by Julian himself on WordPress using a theme and template but as the business evolved, the website had to reflect the current business, it’s brand, services and capabilities.
The project followed the askcraft business first methodology and design principles. Working with the client, a business requirements discovery call allowed for Jeff to understand the priorities of the project.
Both a messaging and technical review was undertaken so that a brief could be presented to the client.
On agreement of the brief, the work started. askcraft provided the high level design, the suggested content and layout for each of the pages.
On a technical level the client requested to use elementor pro, this is a great choice with much flexibility however on testing, the current theme was not compatible with elementor so at no extra cost askcraft migrated the current pages and generated new layouts for each page.
The pages were not theme template based, Jeff worked to generate each page so it fitted the brief.
I love the new homepage and properly resonates with the look, feel and experience.
Thank you.
Warm regards,
Julian
The design was completed in less than 2 weeks, and integration with the photographer’s crm and mailerlite completed the solution so that leads from the website go straight to the crm platform with enquiries generated from a lead magnet sales funnel.
Now Julian has a new website ready to generate new business, additional askcraft services such as SEO to easily find the site and social media advertising to bring prospects to the site is possible.
