naturally captured by hayley
Startup Website
new website PROJECT
Business Summary
Naturally Captured By Hayley is a local photographer based near Radlett, Hertfordshire that specialises in family photography where nature outdoors is the beautiful backdrop.
After operating for more than 2 years, now was the time to showcase her work and drive leads and enquiries from a central digital website.
There was a presence on social media but the addition of a website would help differentiate and funnel projects in a professional manner.
project goals
- Showcase portfolios of work
- Generate awareness, interest, desire and action (AIDA)
- Be found on google search with seo optimisation
- Promote services with examples and list of what’s included
THE PROJECT
What’s included
This project was built on WordPress with free versions to control cost of Astra and Brevo and HubSpot with custom website development and code to improve the usability and experience.
The first meeting identified that a website, with email marketing tools was just some of what a photographer might need to be successful. A complete workflow blueprint was provided by askcraft to ensure that the enquiry to cash process can be scaled and automated.
The site design included a shared folder and project planner for collaboration. Content writing provided by askcraft as draft for review and design of website, logo, branding and business cards.
Customer Relationship Management to manage deal pipeline, quotes and invoices along with tools for email marketing , sales funnels and website pop-up forms with cal lto action.
Tailored contact forms to capture event details and website traffic analytics to review areas of focus and future design.
askcraft Monitoring, Maintenance and Support as a monthly subscription takes care of all minor changes in one inclusive package for peace of mind and reliability.
business strategy
Digital growth
Email and social media marketing and depth of content is the next stage of the project to drive additional growth.